Traditionally, managing employee portraits has been a manual and labor-intensive process involving photographers, editors, and IT staff, which often results in high costs and inconsistent quality. However, the integration of AI into these processes is swiftly changing the landscape. In the short term, AI technologies offer significant improvements in efficiency and cost-effectiveness. Eikonice automate everything from scheduling photo sessions to editing and uploading final high-resolution images, ensuring GDPR compliance without human intervention.

Looking ahead, AI is set to further innovate by personalizing photography experiences and integrating more seamlessly with other digital workplace tools. Future advancements may include AI-driven analytics to optimize portrait styles based on job roles or industry standards. Today, Eikonice offers a cloud-based solution exemplifies these advancements, eliminating manual editing and adjustments, which traditionally consume considerable time and resources.

5 AI trends – influence the use of photography

These trends highlight the growing integration of AI in various aspects of photography, transforming how images are created, managed, and utilized across different industries.

1. Automated image editing and enhancement
   AI technologies are increasingly capable of automatically editing photographs by adjusting lighting, color balance, and even composing elements within the image to create more visually appealing results. This can significantly reduce the time and expertise required for photo editing.
2. Facial recognition and tagging
   AI can automate the process of identifying and tagging individuals in photographs, which is particularly useful in managing large databases of employee portraits or customer photos. The technology can help streamline processes like attendance tracking, security, and personalization of user experiences.
3. Authenticity and Trust Through Genuine Portraits
   As digital interactions become more prevalent, authentic human portraits are gaining value as a means of fostering trust and accessibility. Genuine, high-quality portraits can convey professionalism and a personal touch, enhancing human interaction even in digital spaces. This trend underscores the importance of “entering a new human era”, where a genuine portrait can serve as a key indicator of reliability and personal engagement.
4. AI-driven Analytics for Audience Engagement
   AI can analyze photographs to determine which images are more likely to engage specific audiences. This trend is particularly relevant in marketing and social media, where companies use AI insights to select images that increase engagement, enhance ad performance, and improve customer interactions.
5. Enhanced Realism in Virtual and Augmented Reality
   AI is improving the realism of virtual and augmented reality experiences by enhancing the quality and detail of photographic content used in these environments. This trend is significant for training simulations, virtual tours, and interactive learning, where lifelike imagery is crucial.

The value of authenticity

While avatars — digitally created representations of individuals — are becoming popular, particularly in virtual environments, they lack the personal touch and uniqueness of human portraits. Human portraits carry intrinsic value in maintaining personal connection and authenticity in corporate environments. They help in building trust and a relatable corporate image. We leverage AI to ensure these portraits are not only efficiently managed but also maintain high quality and consistency, aligning with corporate branding guidelines without losing the personal and genuine touch.

With AI, companies can now use employee portraits more strategically for branding and can adjust images to fit various platforms while maintaining uniformity in style and quality. It also plays a crucial role in security and GDPR compliance, ensuring that all images are handled according to legal standards, with enhanced capabilities for data protection.

We’re redefining corporate portraits

AI is not just transforming portrait photography – it’s setting a new standard for how we view and manage professional images in the corporate world. Companies like Eikonice are at the helm of this revolution, proving that when it comes to innovation, the lens of AI is both a tool and a visionary. Just like Adobe’s vision – we focus on improving the user experience and increasing productivity by automating routine tasks and offering advanced creative tools. Their goal is to make the technology both accessible and useful and with the increasing use of AI and digitalisation, employee portraits has become much more important – but also more complicated and time consuming for organisations to handle the old way. And Eikonice is on a mission to change that – we are the smart way.