Automation will in the coming year become an increasingly mainstream concept for all industries. Driven by trends such as personalization and customer journeys, demands for transparency in companies’ use of data and new technologies. Marketing automation is not a new concept, but many of the things that characterize this area of marketing will in the coming years see a shift towards greater use of customer data and a democratization of new technologies such as machine learning and AI. In the future automation will move on and we will see it play a role between several disciplines. Eikonice is an example of this and we offer simplicity through digital automation in the area between Facility Management, Marketing and Human Resource.
Trend 1: New areas due to corona
The pandemic has brought in constraints in human interaction due to health concerns, which has rocked the foundations of human interaction prior corona. Contactless and touch less mechanisms of consumer and employee interaction will therefore gain more adoption in 2021. Public touchscreens is not anymore a big thing. This trend extends the application of automation technologies to the areas requiring human-to-human contact, which can refine the overall customer experience.
Trend 2: Reduce complexity
Automating yesterday’s problems was yesterday’s mind-set. Automating tomorrow’s growth is today’s future. These words express the background for why automation is going from a focus of efficiency to in a greater extend create simplicity. Automation tend to be discussed in tandem with efficiency, but another dimension need to be added and that’s simplicity. Simplicity in processes, in people’s jobs and in overall workflows for companies. It’s al about reduce complexity.
Trend 3: More orchestration by automation
Now that the lowest-hanging fruit has been harvested on the efficiency tree, it’s time to take a more holistic approach for automation – that’s why the new black in automation will be “Orchestration”. Simply put, orchestration can make IT operation and maintenance more efficient and gain efficiency across different disciplines. It takes automation further – bringing it all together.