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Case: Security – Jyske Bank

Where security, identity and branding converge

Jyske Bank strengthen security through a unified identity system

Our focus is on establishing a new culture among the many new Jyske Bank employees and ensuring consolidation of Jyske Bank as a corporate brand both internally and externally. It's about welcoming the new employees and making them feel part of the Jyske Bank team as quickly as possible
Dennis Wittrup
Dennis Wittrup
Manager - Security, facility and administration

Jyske Bank has strengthened its security architecture by introducing a new access-card system where every employee must be instantly recognisable — both physically and digitally. 

With Eikonice, the bank now operates a fully automated and secure portrait workflow that delivers consistent, compliant and brand-aligned images for all employees. Portraits are captured via mobile, processed within a controlled pipeline and integrated directly into the bank’s access control and digital platforms. The result is a future-proof identity ecosystem where visual consistency enhances both security and internal branding.

Across many organisations, employee portraits are evolving from a simple visual asset into a strategic component of modern security and identity management. As workplaces become more distributed and access control more flexible, the physical ID card has regained importance — not only as a technical credential, but as a visible marker of identity. When worn openly, the ID card serves several purposes at once. It grants access to buildings, enables instant recognition between colleagues, increases awareness of who belongs on site, and, when thoughtfully designed, reinforces the organisation’s internal brand.

Very few organisations have security personnel monitoring every entrance. Instead, modern security environments increasingly rely on layered authentication, such as combining a physical access card with a personal code. In this context, visible ID cards introduce an additional and often overlooked layer of verification. When employees are required to wear their card, they themselves become part of the security ecosystem. An unfamiliar face naturally prompts a glance at the ID card, where the portrait plays a crucial role in confirming both name and identity — seamlessly integrating security into everyday behaviour.

In new generations of access card technology, the data stored on the card is encrypted and protected from digital copying. But visual consistency of the portrait adds an extra layer of security. If someone attempts to produce a fake card, they will struggle to mimic the organisation’s exact portrait guidelines — framing, cropping, lighting, background and colour profile.

At the same time, ID cards have become a central medium for internal branding.
The moment the card moves from being a “security object” to being a well-designed, employee-facing touchpoint, it helps build unity and identity across the whole organisation.This broader context sets the stage for how Jyske Bank approached its new security architecture

Jyske Bank gains higher security, stronger branding and lower risk – what’s not to like?

Visible, consistent and instantly recognisable ID portraits
Strong integration between branding and security
Reduced risk through secure-by-default data handling
Fast onboarding with instant portrait delivery
Full support for the bank’s new corporate design
Seamless integration with access control, HR and IT systems
Centralised storage with access governance and logging
Future-proof portraits ready for rebranding or mergers
Ensured GDPR-compliant handling of employee portraits,

A new corporate design meets a new security architecture

Eikonice as part of Jyske Bank’s security solution

As Jyske Bank rolled out a new access card system requiring every employee to be visually identifiable at all times, the bank also introduced a refreshed corporate design. Both initiatives demanded a modern portrait process. Fast onboarding for new employees, consistently high-quality portraits, and an automated workflow integrated directly with the new security infrastructure.
Eikonice became a core component of this setup — ensuring that portraits were captured, processed and delivered in a secure, standardised and fully controlled flow.

The security challenge — instant and reliable verification

The bank’s objective was clear. Every employee must be instantly recognisable — both digitally and physically — across all buildings and touchpoints.

This required an ID card system with:

  • A consistent and up-to-date portrait for each person
  • High visual quality to support instant recognition
  • Secure delivery and storage of all images
  • A process that could scale reliably across thousands of employees
  • Alignment with the new corporate visual identity

For organisations the size of Jyske Bank, manual workflows simply cannot support these requirements. Portraits must be updated quickly, securely and without introducing risk to data, systems or identity management processes.

A new corporate design meets a new security architecture

Implementing a new corporate identity while deploying a new access control system meant that the portrait became a central link between security and brand.
Every portrait needed to follow the new styling. Eikonice supports organisations through such transitions — ensuring that portraits remain future-proof during rebrands, mergers or changes to design guidelines.
Automating a secure portrait workflow

To support Jyske Bank’s new access-card system, Eikonice implemented a fully automated portrait workflow designed around security, consistency and operational simplicity.

Employee portraits are captured by facility management teams using a mobile phone in a controlled setup. The Eikonice photo app actively guides the person taking the photo through positioning, lighting and framing, ensuring that every portrait meets the bank’s quality and security standards — even without a traditional studio or professional photographer. This makes it possible to scale portrait production across locations while maintaining a consistent visual identity.

From the moment a photo is taken, security is built into the process. Images are uploaded instantly and securely into the Eikonice platform and are never stored locally on personal devices. There are no emails, file transfers or shared folders involved. Every step in the workflow is controlled, logged and documented, significantly reducing the risk of data leakage or human error.

Why portraits matter beyond Jyske Bank

In modern Identity & Access Management, employee portraits have evolved far beyond being a visual add-on. Today, they function as critical identifiers that connect physical access, digital systems and human interaction. A well-produced portrait supports instant recognition, builds trust between colleagues and plays an active role in how organisations manage access, onboarding and internal communication.

When ID cards are carried visibly, portraits enable a form of everyday verification that technology alone cannot replace. Employees naturally notice unfamiliar faces and use the portrait as a point of reference — a simple but powerful layer of security embedded in daily behaviour. At the same time, portraits contribute to a more welcoming and transparent work environment, where people are recognised as individuals rather than anonymous cardholders.

This becomes especially important in organisations with complex IAM landscapes. Portraits act as a visual anchor across HR systems, access control, collaboration platforms and digital employee directories. When managed centrally and consistently, they reduce friction in onboarding, ensure that identities are up to date, and create coherence across systems that

Insights from the bank’s security specialist

Press play and watch Dennis Foged Wittrup shares his perspective on the transition to a fully automated portrait process to ensure the new ID-card solution strengthens internal security, improves employee identification at all times and supports the bank’s broader digitalisation agenda. And why portrait quality and consistency matter for secure identification, and how Eikonice enabled an efficient, scalable and controlled process across the organisation.

It has been very smooth – there is really no reason not to get started
Nathalie Puvis de Chavannes
Direktionssekretær (former PA, Handelsbanken)

In Jyske Bank, visual identity and security are no longer separate disciplines. With Eikonice, the bank has transformed the portrait into a strategic security component — supporting trust, compliance and operational efficiency across all locations. The result is a secure, scalable and future-proofed identity ecosystem — where the portrait becomes a cornerstone of IAM.

Case: Processes – Jyske Bank

Employee portraits is a strategic asset

Jyske Bank has automated the portrait process for 5,000 employees

Employee portraits is a strategic asset

Jyske Bank has transformed its entire employee portrait workflow as part of a new security and corporate identity initiative. With Eikonice, the bank now manages portraits for more than 5,000 employees through a fully automated, mobile phone based process that ensures consistent quality, secure handling and instant delivery.

The solution integrates directly with the bank’s new ID-card system and digital platforms, strengthens internal security, and provides long-term branding flexibility — including future rebranding and merger needs. In short, Jyske Bank has replaced manual, fragmented workflows with a scalable portrait infrastructure that supports both security and brand excellence

In many organisations, employee portraits live in fragmented systems and inconsistent processes. Marketing departments often invest heavily in high-quality executive photography for the C-level — portraits for the annual report, LinkedIn updates coordinated by PAs, or polished brand assets for public visibility.

Below C-level, however, portrait ownership becomes diffuse. Vice Presidents and department heads make their own decisions on how teams are presented, and most employees simply upload a personal photo of their own choosing into corporate systems.

At the same time, access control tends to be the only place in the organisation where portraits are taken as part of a formal process — yet the quality of these ID photos is often poor, and many remain unchanged for 10+ years, or more.

The result is a widespread gap. No unified portrait guidelines, no consistent process and no strategic use of a company’s most important asset — its people.
Employees represent the organisation in countless daily touchpoints. internally, externally, on email signatures, in digital tools and across their own social profiles. A professional portrait makes a difference both for brand perception and for the individual employee.

Our focus is on establishing a new culture among the many new Jyske Bank employees and ensuring consolidation of Jyske Bank as a corporate brand both internally and externally. It's about welcoming the new employees and making them feel part of the Jyske Bank team as quickly as possible
Jens Skov
Director, Head of Events & Partnerships

A modern portrait workflow supporting both brand and security

Benefits for Jyske Bank:
  • A fully automated, scalable system for 5,000+ employees
  • Consistent, professional portraits aligned with the new corporate design
  • Secure process with no local files, emails or manual transfers
  • Instant delivery of processed images
  • Smooth employee experience with transparent selection and retakes
  • Direct API integration with access control and internal systems
  • No capex and operational cost in a photobooth or cost of an external photographers.
  • Future-proof setup for rebranding, mergers and design changes
  • Flexible and available in all company locations
  • Portraits available from day 1. during on-boarding
  • Ensure company and GDPR compliance throughout the workflow

Jyske Bank is the notable exception

Jyske Bank’s ambition has always been to present all employees professionally — not only executives. With Eikonice, this ambition becomes flexible, scalable and not least, more efficient than all other potential solutions.

Jyske Bank has long been the exception. For years, all employees — not just executives — have been photographed by professional photographers and presented consistently across internal and external platforms, including the corporate website on branch level. As security requirements grew, Jyske Bank decided that employee portraits should also become part of the bank’s new ID-card system. This introduced a new requirement and a far more automated, scalable and streamlined portrait process.
At the same time, the bank rolled out a new corporate design — making visual brand identity consistency more important than ever.

A fully automated portrait workflow — across all locations

To support Jyske Bank’s new security and identity initiatives, Eikonice delivered a complete end-to-end portrait workflow for the bank’s 5,000 employees, including more than 700 affiliated cleaning and service staff.

The setup

– A professional like photo studio is established in the two main locations in Silkeborg and Copenhagen for mobile-phone photography

In all other locations facility management staff in Silkeborg and Copenhagenbring a portable mobile phone set-up with lighting to take employee portraits in a simple, guided setup
– The Eikonice photo app ensures consistent framing, lighting and positioning — anyone can produce high-quality portraits with minimal instruction
– Photos upload instantly and securely into the Eikonice platform
– The system automatically applies colour correction, background replacement, cropping aligned with the corporate design and overall styling guidelines
– Portraits are instantly printed on ID card and ready in the bank’s systems the next day

A standardised and professional employee experience

Jyske Bank’s ambition has always been to present all employees professionally — not only executives. With Eikonice, this ambition becomes flexible, scalable and not least, more efficient than all other potential solutions.

1. Consistency across every portrait

Regardless of where or by whom the photo is taken by a mobile phone in a professional set-up. Due to the App’s introduction Eikonice ensures the same visual identity in all portraits This consistency increases recognisability, strengthens trust and aligns the entire organisation with the bank’s new brand expression.

 

2. Employee choice — and satisfaction
No one wants to live with an unflattering portrait for the next ten years.
Employees can review their images, select the one they prefer or retake the photo immediately.
This creates ownership, improves satisfaction and ensures strong internal support for the new ID-card system.
 
3. No more planning chaos
Gone are the days of Excel lists, manual scheduling and unclear photo logistics.
Eikonice coordinates the entire workflow — communication, booking flows, compliance and delivery — and ensures a smooth operational process for thousands of employees.
4. Seamless integration across platforms

Processed portraits flow automatically to all Jyske Bank’s relevant systems such as HR platforms, Office 365, the corporate website, internal communication tools and of course the new ID-card solution. API-based integrations ensure that data is always up to date and securely delivered.

 

5. Future-proof branding flexibility
Because original files are stored securely in Eikonice, Jyske Bank can extract portraits in new formats and new styles at any time — without retaking photos.
This becomes highly valuable in situations such as mergers, rebranding or adjustments to visual identity.

Insights from the security department

Press play and watch the video where Jyske Bank’s security specialist Dennis Foged Wittrup shares his perspective on the transition to a fully automated portrait process.

He explains how the new ID-card solution strengthens internal security, improves employee identification at all times and supports the bank’s broader digitalisation agenda.

He also emphasises how the Eikonice platform enables a controlled, documented and secure workflow — essential in a modern financial institution

Yes - I can easily recommend Eikonice to others
Dennis Wittrup
Dennis Foegd Wittrup
Manager - Security, facility and administrastion

A scalable portrait workflow for a modern financial institution

Jyske Bank now operates a flexible, secure and future-proof portrait process that supports both brand and security requirements.
With Eikonice, the bank has replaced fragmented manual workflows with a unified system that can scale across departments, locations and future organisational changes. The process is fully automated, without involvement of photographers, graphic design or any other internally workforce.

Or in short. The portrait process is no longer a logistical burden — it is a strategic asset.

Case: ProMark

Building
a global
brand…

…ProMark focuses on their people on the journey from local to global

By fostering a positive company culture, attracting top talent, and empowering employees as brand ambassadors, we unlock a multitude of benefits. Simultaneously, our employees stand to gain from the advantages offered by a well-defined employee brand. From personal growth and development to a sense of belonging and pride. Our new employee portraits are the face of the new and stronger ProMark.
Torkel Olrik
CEO

In the rapidly evolving digital landscape, businesses face new challenges in establishing their brand identity and creating a cohesive visual representation.

For ProMark, a Danish software company, the transition from product sales to cloud-based solutions required a fresh approach to branding. 

In an era dominated by social media and online interactions, establishing trust and forging connections have become crucial for businesses. Negative reviews and feedback can significantly impact a company’s reputation, making it essential to showcase professionalism and reliability. Employee portraits provide a unique opportunity to humanise a brand and create a sense of authenticity. While traditional branding methods often revolve around products, ProMark understood that employee branding could serve as a powerful tool to connect with all stakeholders.

An overlooked opportunity

While product-based companies have a tangible object to serve as a branding focal point, software companies face unique challenges. As software sales shifted from physical boxes to downloads and cloud-based solutions, a new approach to creating a cohesive brand identity became necessary.

One often overlooked opportunity for branding lies in the portrayal of employees. Employee portraits offer a chance to showcase a company’s culture, values, and professionalism to customers, partners, and remote colleagues. Through standardised photography techniques, effective communication, and respect for privacy, ProMark recognised the potential of employee portraits in strengthening their identity and brand.

Unlocking the power of employee branding in an international landscape

The argumhas been two dimensional for ProMark due to the fact that employee branding offers benefits to tents for employee branding, he company and its employees, both underscoring the mutual advantages and positive outcomes for all stakeholders involved.

Company benefits

Talent acquisition

Employee branding attracts top talent from around the world, making the company a magnet for highly skilled individuals seeking reputable and desirable organisations.

Competitive differentiator

A well-established employee brand gives the international company a competitive advantage by enhancing its reputation and distinguishing it from industry rivals.

Increased engagement

Employee branding fosters a sense of belonging and pride, leading to higher levels of employee engagement and motivation, ultimately driving increased productivity and performance.

Diversity

Building a positive company culture through employee branding creates a cohesive and inclusive environment that unites employees from diverse backgrounds, fostering resilience and adaptability during challenging times.

Employee benefits

Employer branding

A strong employee brand positions the international company as an employer of choice, offering growth opportunities, a supportive work environment, and a positive company culture.

Advocacy

Employees become brand ambassadors, representing the organisation both internally and externally. This provides them with a sense of pride and ownership, and the opportunity to share positive experiences, impacting the company’s reputation.

Get recognised

Engaged employees aligned with the company’s brand values experience a greater sense of purpose and fulfilment in their work, leading to higher job satisfaction and a more meaningful work experience.

Talent growth

Employee branding encourage collaboration, knowledge sharing, and a shared sense of purpose. This creates opportunities for personal growth, learning, and professional development, contributing to employees’ long-term career success.

Utilise employee portraits in building trust and connection

As ProMark expanded its operations globally, employee branding played a vital role in fostering a sense of unity among employees. By treating all employees equally and including them in the process, ProMark created a shared identity that transcended geographical boundaries. Through standardised photography techniques, effective communication, and respect for privacy, ProMark ensured that every employee portrait reflected the company’s values and message.

Long-term benefits

Recognising the long-term benefits of employee branding, ProMark integrated employee photography into their onboarding process. By capturing professional portraits of all new hires from day one, ProMark emphasised their commitment to building a strong corporate identity and made employees feel valued as active team members. This strategic approach not only fostered a sense of belonging but also set the tone for a consistent and compelling representation of the team in the future. As ProMark embarked on its journey to become an international market player, employee branding played a crucial role in their success.

By leveraging employee portraits and the innovative capabilities of Eikonice, ProMark established a strong corporate identity that resonated with their global audience.

  • Ensuring consistency: Uniform photography, setups, and backgrounds
  • Efficient processes: Streamlined communication and design guidelines
  • Showcasing values: Strengthening visual messages and employee involvement
From local to global

Through consistent imagery, efficient processes, and a focus on their values, ProMark showcased their professionalism, reliability, and commitment to excellence. As a result, ProMark’s transition from a local Danish software company to a global workforce management leader was bolstered by their strategic investment in employee branding.

The Eikonice platform has given us a much faster, smoother and uniform handling of employee portraits — and greater employee satisfaction in the process
Kirsten Malmborg Rønne
Marketing Coordinator

An often overlooked branding opportunity lies in showcasing employees

Previously, ProMark would engage a local photographer every other year to capture professional images of the management and sales teams. These photos were used in presentations and on their website. However, in 2019, ProMark started collaborating with Eikonice to process employee portraits for internal newsletters. In 2022, they organised a company-wide photo event during a major meeting, where all employees were professionally photographed.

A new visual language

As part of their rebranding efforts in 2022, including a new website and updated visual language, ProMark entrusted Eikonice to handle their new design guidelines for employee portraits. Going forward, employee photography became an integral part of ProMark’s onboarding process, ensuring a consistent and compelling representation of their team. By providing a platform that enabled uniformity in photography, setups, and backgrounds, Eikonice facilitated a cohesive visual identity across the company. Efficient communication and the implementation of design guidelines ensured that every employee portrait aligned with ProMark’s values and brand message.

About ProMark and the journey behind

ProMark was founded in 1981 when 3 engineers built the first data collection box.

Today, ProMark is one of the most innovative vendors of Workforce Management software – built on decades of experiences within the world’s most complex labour market rules. ProMark help some of the largest and most well-known brands in the world and more then 300,000 employees use their solution daily.

A commitment to professionalism

Through employee portraits, ProMark achieved several key objectives. Firstly, they strengthened their visual messages by treating all employees equally, from top management to entry-level staff. Secondly, by offering structure and functioning processes, ProMark showcased their commitment to professionalism and created a sense of unity among employees. Finally, by respecting employees’ privacy and involving them in the process, ProMark fostered a culture of respect and empowerment.

From local to global

In conclusion, ProMark’s journey from a local software company to a global market player was supported by leveraging Eikonice and its innovative platform. ProMark transformed their employee portraits into a powerful branding tool. With consistent imagery, efficient processes, and a focus on their values, ProMark succeeded in establishing a strong corporate identity that resonated with their customers, partners, and employees alike.

Case: Merger – Jyske Bank

Always focus
on people

Portraits have always been prioritised as an important part of onboarding at Jyske Bank

Our focus is on establishing a new culture among the many new Jyske Bank employees and ensuring consolidation of Jyske Bank as a corporate brand both internally and externally. It's about welcoming the new employees and making them feel part of the Jyske Bank team as quickly as possible
Jens Skov
Director, Head of Events & Partnerships

Mergers represent an enormous change for employees and the corporate culture is often neglected.
That’s not the case for Jyske Bank

Jyske Bank is the 2nd largest Danish bank and in December 2022 Jyske Bank and Handelsbanken announced the agreement on the acquisition of Handelsbanken’s activities in Denmark.

The work of integrating  Handelsbanken Danish activities into Jyske Bank was initiated immediately. Jyske Bank aimed at implementing their standards, procedure and systems as quickly as possible. In this process, – and as one of the first things – Jyske Bank has prioritised the making of new portraits for over 600 employees at 42 locations in Denmark – all former Handelsbanken employees.

These portraits are incorporated on all Jyske Bank’s internal and external platforms, the website, business cards and much more. Portraits shot by a professional photographer, is a part of the onboarding process for all the new employees.

For Jyske Bank, corporate branding is increasingly about establishing a common culture, where onboarding is an important tool to ensure the retention and recruitment of employees. Likewise, it is of course also about the more classic arguments behind the establishment of a corporate brand, such as securing a good image and corporate governance.

A clear focus on the employees in the merger between Jyske Bank and Handelsbanken

The arguments for prioritising the employee portrait early in the phase for Jyske Bank, has been twofold. Rational technical advantages, such as efficiency, branding and systems, as well as the softer emotional values focusing on the employees.

Rational arguments:

Identification:

When the new employees see their co-workers’ faces, it will help them identify and connect with their team members. This will make it easier to navigate the organisation and find the right person to contact for specific tasks.

Branding:

The employee portraits is used on all Jyske Bank’s platforms, and they will thus help create a unified culture where all employees feel part of the same organisation. It will also strengthen the bank’s branding, as it sends a signal that all employees are part of Jyske Bank.

Efficiency:

Having all the employee portraits in a standardised form will make it easier to integrate the former Handelsbanken employees into Jyske Bank. It will also make it easier for customers and business partners to understand their personal contact is now part of Jyske Bank.

Emotional arguments:

Inclusion:

By prioritising the employee portraits, Jyske Bank shows that they value all employees in the organisation equally and that the former Handelsbanken employees has checked in to the bank. This creates a sense of cohesion and belonging among all employees.

Respect:

By making new employee portraits, Jyske Bank also shows respect for the former Handelsbanken employees and their individual identities. This shows that Jyske Bank wants to get to know them and that they are willing to invest time and resources in integrating them into the organisation.

Culture:

The employee portraits can also help to create a positive culture in the organisation. Seeing the faces of the people you work with can create a feeling of being part of a team. It can also help break down prejudices and create a more open and inclusive work culture.

Over 600 new employees in 42 different locations

Over the past few years, Jyske Bank has used the Eikonice platform in their monthly onboarding activities with a high degree of employee satisfaction. It was therefore natural for Jyske Bank to use Eikonice to solve the task of photographing their new employee and have the portraits delivered quickly and efficiently to Jyske Bank’s systems, as well as to the employees.

A unique workflow

The Eikonice automated workflow is starting with the planner – it handles all the planning of photo sessions, no matter how many people or locations, for that matter. The planning tool ensures that the process is efficient and involves the employees in all steps of the process.

The Eikonice planner has flexibility at its core and employees have the opportunity to plan their portrait timeslot to match the rest of their workday. They can book, cancel and change their timeslot as the need arises and any free timeslots are immediately available to those, for employees who have not already booked. All the necessary communication is handled automatically and the planner informs about any changes and sends calendar bookings and SMS reminders to all employees. The icing on the cake – the planner can send the final photoplan with all necessary information directly to the photographer. It doesn’t get any easier.

It has been very smooth – there is really no reason not to get started
Nathalie Puvis de Chavannes
Direktionssekretær (former PA, Handelsbanken)

Eikonice support the onboarding process

Employee portraits have always been a high priority for Jyske Bank. It has been a regular part of the onboarding process, that all employees were photographed in connection with the onboarding program for new employees. During the Covid-19 shutdown, Jyske Bank had to rethink the onboarding process, including how employee portrait should be processed in the future.

In this connection, Jyske Bank was presented with Eikonice, a solution that provides greater flexibility around the photo session and at the same time a faster and more efficient processing of all the portraits. And Eikonice, ensures an integrated workflow in accordance with GDPR – with photo planning, automatic colour correction and cropping according to company guidelines with an automatic upload to all digital platforms.

Overall, the prioritisation of the employee portraits will help to create a more efficient and cohesive organisation, while at the same time creating a positive and inclusive culture in Jyske Bank.

New Identity – Moalem Weitemeyer

They are also a way to make employees feel part of the team – we are building a common culture and brand.

When you are in the people business, it is essential to master the gap between the overall brand identity of the company while offering each and every employee the opportunity to show their own personality, within the company’s framework.
In connection with the name change to Moalem Weitemeyer, the Tier 1 corporate law firm wanted to mark the change by developing a new visual design for the company. It provided an opportunity to revitalize the corporate brand – leading to a new visual identity.

Barbara Holden Lockhart, Head of Communications & Engagement at Moalem Weitemeyer says: “People are our most important asset. Therefore, it was important for us to involve employees in the development of our new corporate identity and to engage them in the implementation of it. Portraits became a visual component in driving employee engagement.

Deciding the background colour for an employee’s portrait is a collaboration process with that specific employee. We believe that the individual’s personality must have a place within our overall corporate identity”.

One team – many players

The corporate identity defines a range of colours, and in this case, there is no primary colour. They are all equal. This vision also applies when it comes to the firm’s employees. There is great focus on unity because all functions have their role to play in securing the daily life at the office and the firm’s success. Therefore, all employees are represented on the website – with a portrait, but also with contact information, background data and a link to their LinkedIn profile. We want to be accessible and modern – in a classic professional way.

Personality reflected in portrait

A classic cropping of the portrait has been deliberately chosen. To add additional personality, employees are, as mentioned above, part of the decision process regarding the background colour for their portrait. A feature emphasizing diversity, which is an important value for the company.

At the moment, the portraits are used on the website, intranet, campaigns and as part of pitches, presenting the specific team for a project. Additionally, employees use the portraits on LinkedIn along with a company cover illustration matching the background of the portrait.

In the end Barbara Holden Lockhart sums it all up by saying “Portraits are important to everybody, and they help transform companies from a faceless business to a corporate brand of real people – people to whom our clients can relate. They are also a way to make employees feel part of the team ‒ we are building a common culture and brand. And when you are in the people business, it is essential to master the gap between the overall brand identity of the company while offering each and every employee the opportunity to show their own personality, within the company’s framework”.

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