Case: Security – Jyske Bank

Where security, identity and branding converge

Jyske Bank strengthen security through a unified identity system

Our focus is on establishing a new culture among the many new Jyske Bank employees and ensuring consolidation of Jyske Bank as a corporate brand both internally and externally. It's about welcoming the new employees and making them feel part of the Jyske Bank team as quickly as possible

Dennis Wittrup

Manager - Security, facility and administration

Jyske Bank has strengthened its security architecture by introducing a new access-card system where every employee must be instantly recognisable — both physically and digitally.

With Eikonice, the bank now operates a fully automated and secure portrait workflow that delivers consistent, compliant and brand-aligned images for all employees. Portraits are captured via mobile, processed within a controlled pipeline and integrated directly into the bank’s access control and digital platforms. The result is a future-proof identity ecosystem where visual consistency enhances both security and internal branding.

Across many organisations, employee portraits are evolving from a simple visual asset into a strategic component of modern security and identity management. As workplaces become more distributed and access control more flexible, the physical ID card has regained importance — not only as a technical credential, but as a visible marker of identity. When worn openly, the ID card serves several purposes at once. It grants access to buildings, enables instant recognition between colleagues, increases awareness of who belongs on site, and, when thoughtfully designed, reinforces the organisation’s internal brand.

Very few organisations have security personnel monitoring every entrance. Instead, modern security environments increasingly rely on layered authentication, such as combining a physical access card with a personal code. In this context, visible ID cards introduce an additional and often overlooked layer of verification. When employees are required to wear their card, they themselves become part of the security ecosystem. An unfamiliar face naturally prompts a glance at the ID card, where the portrait plays a crucial role in confirming both name and identity — seamlessly integrating security into everyday behaviour.

In new generations of access card technology, the data stored on the card is encrypted and protected from digital copying. But visual consistency of the portrait adds an extra layer of security. If someone attempts to produce a fake card, they will struggle to mimic the organisation’s exact portrait guidelines — framing, cropping, lighting, background and colour profile.

At the same time, ID cards have become a central medium for internal branding.
The moment the card moves from being a “security object” to being a well-designed, employee-facing touchpoint, it helps build unity and identity across the whole organisation.This broader context sets the stage for how Jyske Bank approached its new security architecture

Jyske Bank gains higher security, stronger branding and lower risk – what’s not to like?

✔ Visible, consistent and instantly recognisable ID portraits
✔ Strong integration between branding and security
✔ Reduced risk through secure-by-default data handling
✔ Fast onboarding with instant portrait delivery
✔ Full support for the bank’s new corporate design
✔ Seamless integration with access control, HR and IT systems
✔ Centralised storage with access governance and logging
✔ Future-proof portraits ready for rebranding or mergers
✔ Ensured GDPR-compliant handling of employee portraits,

A new corporate design meets a new security architecture

Eikonice as part of Jyske Bank’s security solution

As Jyske Bank rolled out a new access card system requiring every employee to be visually identifiable at all times, the bank also introduced a refreshed corporate design. Both initiatives demanded a modern portrait process. Fast onboarding for new employees, consistently high-quality portraits, and an automated workflow integrated directly with the new security infrastructure.
Eikonice became a core component of this setup — ensuring that portraits were captured, processed and delivered in a secure, standardised and fully controlled flow.

The security challenge — instant and reliable verification

The bank’s objective was clear. Every employee must be instantly recognisable — both digitally and physically — across all buildings and touchpoints.

This required an ID card system with:

A consistent and up-to-date portrait for each person
High visual quality to support instant recognition
Secure delivery and storage of all images
A process that could scale reliably across thousands of employees
Alignment with the new corporate visual identity

For organisations the size of Jyske Bank, manual workflows simply cannot support these requirements. Portraits must be updated quickly, securely and without introducing risk to data, systems or identity management processes.

A new corporate design meets a new security architecture

Implementing a new corporate identity while deploying a new access control system meant that the portrait became a central link between security and brand.

Every portrait needed to follow the new styling. Eikonice supports organisations through such transitions — ensuring that portraits remain future-proof during rebrands, mergers or changes to design guidelines.

Automating a secure portrait workflow

To support Jyske Bank’s new access-card system, Eikonice implemented a fully automated portrait workflow designed around security, consistency and operational simplicity.

Employee portraits are captured by facility management teams using a mobile phone in a controlled setup. The Eikonice photo app actively guides the person taking the photo through positioning, lighting and framing, ensuring that every portrait meets the bank’s quality and security standards — even without a traditional studio or professional photographer. This makes it possible to scale portrait production across locations while maintaining a consistent visual identity.

From the moment a photo is taken, security is built into the process. Images are uploaded instantly and securely into the Eikonice platform and are never stored locally on personal devices. There are no emails, file transfers or shared folders involved. Every step in the workflow is controlled, logged and documented, significantly reducing the risk of data leakage or human error.

Why portraits matter beyond Jyske Bank

In modern Identity & Access Management, employee portraits have evolved far beyond being a visual add-on. Today, they function as critical identifiers that connect physical access, digital systems and human interaction. A well-produced portrait supports instant recognition, builds trust between colleagues and plays an active role in how organisations manage access, onboarding and internal communication.

When ID cards are carried visibly, portraits enable a form of everyday verification that technology alone cannot replace. Employees naturally notice unfamiliar faces and use the portrait as a point of reference — a simple but powerful layer of security embedded in daily behaviour. At the same time, portraits contribute to a more welcoming and transparent work environment, where people are recognised as individuals rather than anonymous cardholders.

This becomes especially important in organisations with complex IAM landscapes. Portraits act as a visual anchor across HR systems, access control, collaboration platforms and digital employee directories. When managed centrally and consistently, they reduce friction in onboarding, ensure that identities are up to date, and create coherence across systems that

Insights from the bank’s security specialist

Press play and watch Dennis Foged Wittrup shares his perspective on the transition to a fully automated portrait process to ensure the new ID-card solution strengthens internal security, improves employee identification at all times and supports the bank’s broader digitalisation agenda. And why portrait quality and consistency matter for secure identification, and how Eikonice enabled an efficient, scalable and controlled process across the organisation.

It has been very smooth – there is really no reason not to get started

Nathalie Puvis de Chavannes

Direktionssekretær (former PA, Handelsbanken)

In Jyske Bank, visual identity and security are no longer separate disciplines. With Eikonice, the bank has transformed the portrait into a strategic security component — supporting trust, compliance and operational efficiency across all locations. The result is a secure, scalable and future-proofed identity ecosystem — where the portrait becomes a cornerstone of IAM.

Case: Processes – Jyske Bank

Employee portraits is a strategic asset

Jyske Bank has automated the portrait process for 5,000 employees

Employee portraits is a strategic asset

Jyske Bank has transformed its entire employee portrait workflow as part of a new security and corporate identity initiative. With Eikonice, the bank now manages portraits for more than 5,000 employees through a fully automated, mobile phone based process that ensures consistent quality, secure handling and instant delivery.

The solution integrates directly with the bank’s new ID-card system and digital platforms, strengthens internal security, and provides long-term branding flexibility — including future rebranding and merger needs. In short, Jyske Bank has replaced manual, fragmented workflows with a scalable portrait infrastructure that supports both security and brand excellence

In many organisations, employee portraits live in fragmented systems and inconsistent processes. Marketing departments often invest heavily in high-quality executive photography for the C-level — portraits for the annual report, LinkedIn updates coordinated by PAs, or polished brand assets for public visibility.

Below C-level, however, portrait ownership becomes diffuse. Vice Presidents and department heads make their own decisions on how teams are presented, and most employees simply upload a personal photo of their own choosing into corporate systems.

At the same time, access control tends to be the only place in the organisation where portraits are taken as part of a formal process — yet the quality of these ID photos is often poor, and many remain unchanged for 10+ years, or more.

The result is a widespread gap. No unified portrait guidelines, no consistent process and no strategic use of a company’s most important asset — its people.
Employees represent the organisation in countless daily touchpoints. internally, externally, on email signatures, in digital tools and across their own social profiles. A professional portrait makes a difference both for brand perception and for the individual employee.

Jens Skov

Director, Head of Events & Partnerships

A modern portrait workflow supporting both brand and security

Benefits for Jyske Bank:

A fully automated, scalable system for 5,000+ employees
Consistent, professional portraits aligned with the new corporate design
Secure process with no local files, emails or manual transfers
Instant delivery of processed images
Smooth employee experience with transparent selection and retakes
Direct API integration with access control and internal systems
No capex and operational cost in a photobooth or cost of an external photographers.
Future-proof setup for rebranding, mergers and design changes
Flexible and available in all company locations
Portraits available from day 1. during on-boarding
Ensure company and GDPR compliance throughout the workflow

Jyske Bank is the notable exception

Jyske Bank’s ambition has always been to present all employees professionally — not only executives. With Eikonice, this ambition becomes flexible, scalable and not least, more efficient than all other potential solutions.

Jyske Bank has long been the exception. For years, all employees — not just executives — have been photographed by professional photographers and presented consistently across internal and external platforms, including the corporate website on branch level. As security requirements grew, Jyske Bank decided that employee portraits should also become part of the bank’s new ID-card system. This introduced a new requirement and a far more automated, scalable and streamlined portrait process.
At the same time, the bank rolled out a new corporate design — making visual brand identity consistency more important than ever.

A fully automated portrait workflow — across all locations

To support Jyske Bank’s new security and identity initiatives, Eikonice delivered a complete end-to-end portrait workflow for the bank’s 5,000 employees, including more than 700 affiliated cleaning and service staff.

The setup

– A professional like photo studio is established in the two main locations in Silkeborg and Copenhagen for mobile-phone photography

– In all other locations facility management staff in Silkeborg and Copenhagenbring a portable mobile phone set-up with lighting to take employee portraits in a simple, guided setup
– The Eikonice photo app ensures consistent framing, lighting and positioning — anyone can produce high-quality portraits with minimal instruction
– Photos upload instantly and securely into the Eikonice platform
– The system automatically applies colour correction, background replacement, cropping aligned with the corporate design and overall styling guidelines
– Portraits are instantly printed on ID card and ready in the bank’s systems the next day

A standardised and professional employee experience

Jyske Bank’s ambition has always been to present all employees professionally — not only executives. With Eikonice, this ambition becomes flexible, scalable and not least, more efficient than all other potential solutions.

1. Consistency across every portrait

Regardless of where or by whom the photo is taken by a mobile phone in a professional set-up. Due to the App’s introduction Eikonice ensures the same visual identity in all portraits This consistency increases recognisability, strengthens trust and aligns the entire organisation with the bank’s new brand expression.

2. Employee choice — and satisfaction

No one wants to live with an unflattering portrait for the next ten years.
Employees can review their images, select the one they prefer or retake the photo immediately.
This creates ownership, improves satisfaction and ensures strong internal support for the new ID-card system.

3. No more planning chaos

Gone are the days of Excel lists, manual scheduling and unclear photo logistics.
Eikonice coordinates the entire workflow — communication, booking flows, compliance and delivery — and ensures a smooth operational process for thousands of employees.

4. Seamless integration across platforms

Processed portraits flow automatically to all Jyske Bank’s relevant systems such as HR platforms, Office 365, the corporate website, internal communication tools and of course the new ID-card solution. API-based integrations ensure that data is always up to date and securely delivered.

5. Future-proof branding flexibility

Because original files are stored securely in Eikonice, Jyske Bank can extract portraits in new formats and new styles at any time — without retaking photos.
This becomes highly valuable in situations such as mergers, rebranding or adjustments to visual identity.

Insights from the security department

Press play and watch the video where Jyske Bank’s security specialist Dennis Foged Wittrup shares his perspective on the transition to a fully automated portrait process.

He explains how the new ID-card solution strengthens internal security, improves employee identification at all times and supports the bank’s broader digitalisation agenda.

He also emphasises how the Eikonice platform enables a controlled, documented and secure workflow — essential in a modern financial institution

Yes - I can easily recommend Eikonice to others

Dennis Foegd Wittrup

Manager - Security, facility and administrastion

A scalable portrait workflow for a modern financial institution

Jyske Bank now operates a flexible, secure and future-proof portrait process that supports both brand and security requirements.
With Eikonice, the bank has replaced fragmented manual workflows with a unified system that can scale across departments, locations and future organisational changes. The process is fully automated, without involvement of photographers, graphic design or any other internally workforce.

Or in short. The portrait process is no longer a logistical burden — it is a strategic asset.

Press Release April 2024

4 års kamp med Skattestyrelsen er afsluttet for den danske virksomhed, Eikonice, der har vundet en betydningsfuld sag i Landsskatteretten vedrørende skattekreditordningen.

Virksomheden anmodede for skatteårene 2016-2018 om refusion af omkostninger efter skattekreditordningen som led i udvikling af et IT-system til billedbehandling baseret på AI. Efter modtagelse af ansøgningen for 2018 indledte Skattestyrelsen en undersøgelse af Eikonice og afviste anvendelse af ordningen for alle tre år; og Eikonice stod derfor for at betale alle udbetalte beløb tilbage med tillæg af renter.

Eikonice klagede over afgørelsen og efter et overordentligt komplekst og langstrakt forløb har Landsskatteretten nu – 4 år efter klagetidspunktet og 8 år efter det første relevante indkomstår – givet Eikonice fuldt medhold i sagen og derved tilsidesat Skattestyrelsens afgørelse.

Eikonices administrerende direktør og grundlægger, Jørgen Bødker, udtaler:

“Det handler om, at SKAT ønsker at etablere præcedens, men for os som start-up handler det om, at vi mister tid og fokus, hvilket er det mest dyrebare for iværksættere. I dag har vi vundet, og det er selvfølgelig en god følelse, men jeg kan ikke lade være med at tænke på, hvor meget længere vi kunne være nået, hvis vi havde brugt vores tid og penge på udvikling af Eikonice. Fakta er, at denne sag har forhindret os i at starte en scale-up proces og at SKAT har gjort det umuligt for os at udvikle vores markedspotentiale de sidste 4 år.”

En berygtet skattefælde

Skattekreditordningen blev indført med virkning fra 2012 med det formål at sikre danske virksomheders investering i forskning og udvikling for dermed øge den danske konkurrenceevne. Kreditten udbetales til underskudsgivende virksomheder og har derfor en væsentlig likviditetsmæssig betydning for start-ups og vækstvirksomheder.

Tusindvis af danske virksomheder har investeret i udvikling i forventning om udnyttelse af ordningen. Skattestyrelsen har imidlertid håndteret reglerne meget restriktivt, hvilket har givet anledning til omfattende kritik. Flere organisationer og rådgivere har anbefalet virksomhederne direkte at undlade at anvende skattekreditordningen på grund af den medfølgende usikkerhed og meget restriktive tolkning.

Netop de virksomheder, som har gjort brug af skattekreditordningen, er i en særligt udsat økonomisk fase, og bliver derfor ramt ekstra hårdt, når de flere år efter mødes med tilbagebetalingskrav fra Skattestyrelsen og mange virksomheder opfatter tilbagebetalingskravene som dybt urimelige.

Claus Pilgård, advokat hos Nielsen Nørager Advokatpartnerselskab, har bistået Eikonice klagesagen ved Landsskatteretten. Om udfordringerne for de enkelte virksomheder fortæller han:

”Det er tilnærmelsesvist umuligt for softwareudviklerne at dokumentere, at udviklingen kan karakteriseres som ’forsøg- og forskning’. Og det blev kun sværere efter at Østre Landsret i september sidste år tilsidesatte en tidligere lempelig fortolkning, som Landsskatteretten i enkelte tilfælde havde anlagt i relation til softwareudvikling. Det var derfor med stor glæde, vi fik nyheden om, at Landsskatteretten gav Eikonice fuldt medhold, særligt fordi Landsskatteretten er enige med os i, at det ikke bare er Eikonices teknologiudvikling – men også Eikonines videreudvikling af en standard webshop – som kan være omfattet af ordningen.”

Yderligere uddybning eller kommentarer

For yderligere kommentarer kontakt venligst:

Jørgen Bødker, CEO / +45 21 74 03 05 jorgen.bodker@eikonice.com

ProMark – case

For ProMark, a Danish software company, the transition from product sales to cloud-based solutions required a fresh approach to branding.
In an era dominated by social media and online interactions, establishing trust and forging connections have become crucial for businesses. Negative reviews and feedback can significantly impact a company’s reputation, making it essential to showcase professionalism and reliability. Employee portraits provide a unique opportunity to humanise a brand and create a sense of authenticity. While traditional branding methods often revolve around products, ProMark understood that their new brand could serve as a powerful tool to involve all stakeholders.

An overlooked opportunity

While product-based companies have a tangible object to serve as a branding focal point, software companies face unique challenges. As software sales shifted from physical boxes to downloads and cloud-based solutions, a new approach to creating a cohesive brand identity became necessary.

One often overlooked opportunity for branding lies in the portrayal of employees. Employee portraits offer a chance to showcase a company’s culture, values, and professionalism to customers, partners, and remote colleagues. Through standardised photography techniques, effective communication, and respect for privacy, ProMark recognised the potential of employee portraits in strengthening their identity and brand.

“Getting streamlined, professional and uniform corporate portraits required an equally professional approach. Eikonice provided that – and saved time and resources in the process.”

Torkel Olrik,
CEO ProMark

Key takeaways from ProMark

Successfully building and implementing a portrait guide as part of the rebranding tought a few valuable lessons
Involve a professional photographer from the get go
Bold and strong? Calm and soothing? Corporate or wild? The valuable sparing and insights from a professional photographer, will form the important basis for the style and design choices that will eventually shape the portrait guide.

The guide starts before the first portrait is taken

To ensure uniformity, the guide should not only describe the final result, but also the way to achieve it. Distances, positions of lights and information about lenses, such as aperture and focal length, are all part of building a setup that can be replicated again and again, as new people join the organisation.

Automation and process is key

After the portrait is taken and approved by the person, a number of different images has to be created to meet the different needs of the organisation. This means different adjustments, crops, colour looks, backgrounds and much more depending on the usecase. Without proper automation, this can be a daunting task. A tool handling and automating the process, such as eikonice, is an absolute necessity.

“The Eikonice platform has given us a much faster, smoother and uniform handling of employee portraits — and greater employee satisfaction in the process”

Kirsten Malmborg Rønne,
Marketing Coordinator

Organisational commitment is a must

To achieve success, the decision to implement a portrait guide as part of the brand, must be rooted in top level management. It is a strategic decision and should be an integral part of the whole branding process. After all, why not include the organisation’s most important assets in the brand?

The people are the brand

As ProMark expanded its operations globally, corporate portraits played an important role in fostering a sense of unity among employees. By treating all employees equally and including them in the process, ProMark build a brand which included a shared identity, thus transcending geographical boundaries. Through standardised photography techniques, effective communication, and respect for privacy, ProMark ensured that every employee portrait reflected the company’s values and message.

Long-term benefits

ProMark successfully integrated employee photography into their onboarding process. By capturing professional portraits of all new hires from day one, ProMark emphasised their commitment to building a strong corporate identity and made employees feel valued as active team members. This strategic approach not only fostered a sense of belonging but also set the tone for a consistent and compelling representation of the team in the future. As ProMark embarked on its journey to become an international player, corporate portraits were an element in their success.

From local to global

Through consistent imagery, efficient processes, and a focus on their values, ProMark showcased their professionalism, reliability, and commitment to excellence. As a result, ProMark’s transition from a local Danish software company to a global workforce management leader was bolstered by including corporate portraits in their rebranding.

Case: ProMark

Building
a global
brand…

…ProMark focuses on their people on the journey from local to global

By fostering a positive company culture, attracting top talent, and empowering employees as brand ambassadors, we unlock a multitude of benefits. Simultaneously, our employees stand to gain from the advantages offered by a well-defined employee brand. From personal growth and development to a sense of belonging and pride. Our new employee portraits are the face of the new and stronger ProMark.

Torkel Olrik

CEO

In the rapidly evolving digital landscape, businesses face new challenges in establishing their brand identity and creating a cohesive visual representation.

For ProMark, a Danish software company, the transition from product sales to cloud-based solutions required a fresh approach to branding.

In an era dominated by social media and online interactions, establishing trust and forging connections have become crucial for businesses. Negative reviews and feedback can significantly impact a company’s reputation, making it essential to showcase professionalism and reliability. Employee portraits provide a unique opportunity to humanise a brand and create a sense of authenticity. While traditional branding methods often revolve around products, ProMark understood that employee branding could serve as a powerful tool to connect with all stakeholders.

An overlooked opportunity

Unlocking the power of employee branding in an international landscape

The argumhas been two dimensional for ProMark due to the fact that employee branding offers benefits to tents for employee branding, he company and its employees, both underscoring the mutual advantages and positive outcomes for all stakeholders involved.

Company benefits

Talent acquisition

Employee branding attracts top talent from around the world, making the company a magnet for highly skilled individuals seeking reputable and desirable organisations.

Competitive differentiator

A well-established employee brand gives the international company a competitive advantage by enhancing its reputation and distinguishing it from industry rivals.

Increased engagement

Employee branding fosters a sense of belonging and pride, leading to higher levels of employee engagement and motivation, ultimately driving increased productivity and performance.

Diversity

Building a positive company culture through employee branding creates a cohesive and inclusive environment that unites employees from diverse backgrounds, fostering resilience and adaptability during challenging times.

Employee benefits

Employer branding

A strong employee brand positions the international company as an employer of choice, offering growth opportunities, a supportive work environment, and a positive company culture.

Advocacy

Employees become brand ambassadors, representing the organisation both internally and externally. This provides them with a sense of pride and ownership, and the opportunity to share positive experiences, impacting the company’s reputation.

Get recognised

Engaged employees aligned with the company’s brand values experience a greater sense of purpose and fulfilment in their work, leading to higher job satisfaction and a more meaningful work experience.

Talent growth

Employee branding encourage collaboration, knowledge sharing, and a shared sense of purpose. This creates opportunities for personal growth, learning, and professional development, contributing to employees’ long-term career success.

Utilise employee portraits in building trust and connection

As ProMark expanded its operations globally, employee branding played a vital role in fostering a sense of unity among employees. By treating all employees equally and including them in the process, ProMark created a shared identity that transcended geographical boundaries. Through standardised photography techniques, effective communication, and respect for privacy, ProMark ensured that every employee portrait reflected the company’s values and message.

Long-term benefits

Recognising the long-term benefits of employee branding, ProMark integrated employee photography into their onboarding process. By capturing professional portraits of all new hires from day one, ProMark emphasised their commitment to building a strong corporate identity and made employees feel valued as active team members. This strategic approach not only fostered a sense of belonging but also set the tone for a consistent and compelling representation of the team in the future. As ProMark embarked on its journey to become an international market player, employee branding played a crucial role in their success.

By leveraging employee portraits and the innovative capabilities of Eikonice, ProMark established a strong corporate identity that resonated with their global audience.

Ensuring consistency: Uniform photography, setups, and backgrounds
Efficient processes: Streamlined communication and design guidelines
Showcasing values: Strengthening visual messages and employee involvement

From local to global

The Eikonice platform has given us a much faster, smoother and uniform handling of employee portraits — and greater employee satisfaction in the process

Kirsten Malmborg Rønne

Marketing Coordinator

An often overlooked branding opportunity lies in showcasing employees

Previously, ProMark would engage a local photographer every other year to capture professional images of the management and sales teams. These photos were used in presentations and on their website. However, in 2019, ProMark started collaborating with Eikonice to process employee portraits for internal newsletters. In 2022, they organised a company-wide photo event during a major meeting, where all employees were professionally photographed.

A new visual language

As part of their rebranding efforts in 2022, including a new website and updated visual language, ProMark entrusted Eikonice to handle their new design guidelines for employee portraits. Going forward, employee photography became an integral part of ProMark’s onboarding process, ensuring a consistent and compelling representation of their team. By providing a platform that enabled uniformity in photography, setups, and backgrounds, Eikonice facilitated a cohesive visual identity across the company. Efficient communication and the implementation of design guidelines ensured that every employee portrait aligned with ProMark’s values and brand message.

About ProMark and the journey behind

ProMark was founded in 1981 when 3 engineers built the first data collection box.

Today, ProMark is one of the most innovative vendors of Workforce Management software – built on decades of experiences within the world’s most complex labour market rules. ProMark help some of the largest and most well-known brands in the world and more then 300,000 employees use their solution daily.

A commitment to professionalism

Through employee portraits, ProMark achieved several key objectives. Firstly, they strengthened their visual messages by treating all employees equally, from top management to entry-level staff. Secondly, by offering structure and functioning processes, ProMark showcased their commitment to professionalism and created a sense of unity among employees. Finally, by respecting employees’ privacy and involving them in the process, ProMark fostered a culture of respect and empowerment.

From local to global

In conclusion, ProMark’s journey from a local software company to a global market player was supported by leveraging Eikonice and its innovative platform. ProMark transformed their employee portraits into a powerful branding tool. With consistent imagery, efficient processes, and a focus on their values, ProMark succeeded in establishing a strong corporate identity that resonated with their customers, partners, and employees alike.

Even Santa Needs a New Portrait

Sharing is caring…

Every December, Santa faces the same dilemma?!

Should he update his portrait again?

And in the spirit of the holiday season, you have a chance to win a portrait session for your team – and a 200€ gift card for yourself.

Case: Security – Jyske Bank

Where security, identity and branding converge

Jyske Bank strengthen security through a unified identity system

Jyske Bank has strengthened its security architecture by introducing a new access-card system where every employee must be instantly recognisable — both physically and digitally.

Jyske Bank gains higher security, stronger branding and lower risk – what’s not to like?

A new corporate design meets a new security architecture

Eikonice as part of Jyske Bank’s security solution

The security challenge — instant and reliable verification

A new corporate design meets a new security architecture

Implementing a new corporate identity while deploying a new access control system meant that the portrait became a central link between security and brand.

Every portrait needed to follow the new styling. Eikonice supports organisations through such transitions — ensuring that portraits remain future-proof during rebrands, mergers or changes to design guidelines.

Automating a secure portrait workflow

Why portraits matter beyond Jyske Bank

Insights from the bank’s security specialist

Case: Processes – Jyske Bank

Employee portraits is a strategic asset

Jyske Bank has automated the portrait process for 5,000 employees

Employee portraits is a strategic asset

A modern portrait workflow supporting both brand and security

Benefits for Jyske Bank:

Jyske Bank is the notable exception

Jyske Bank’s ambition has always been to present all employees professionally — not only executives. With Eikonice, this ambition becomes flexible, scalable and not least, more efficient than all other potential solutions.

A fully automated portrait workflow — across all locations

To support Jyske Bank’s new security and identity initiatives, Eikonice delivered a complete end-to-end portrait workflow for the bank’s 5,000 employees, including more than 700 affiliated cleaning and service staff.

The setup

A standardised and professional employee experience

1. Consistency across every portrait

2. Employee choice — and satisfaction

3. No more planning chaos

4. Seamless integration across platforms

5. Future-proof branding flexibility

Insights from the security department

A scalable portrait workflow for a modern financial institution

Press Release April 2024

En berygtet skattefælde

Yderligere uddybning eller kommentarer

ProMark – case

An overlooked opportunity

Key takeaways from ProMark

The guide starts before the first portrait is taken

Automation and process is key

Organisational commitment is a must

The people are the brand

Long-term benefits

From local to global

Case: ProMark

Building a global brand…

…ProMark focuses on their people on the journey from local to global

In the rapidly evolving digital landscape, businesses face new challenges in establishing their brand identity and creating a cohesive visual representation.

For ProMark, a Danish software company, the transition from product sales to cloud-based solutions required a fresh approach to branding.

An overlooked opportunity

Unlocking the power of employee branding in an international landscape

Company benefits

Talent acquisition

Competitive differentiator

Increased engagement

Diversity

Employee benefits

Employer branding

Advocacy

Get recognised

Talent growth

Utilise employee portraits in building trust and connection

Long-term benefits

From local to global

An often overlooked branding opportunity lies in showcasing employees

A new visual language

About ProMark and the journey behind

A commitment to professionalism

From local to global

Contact us

Visit us on social media

Privacy, data ownership and achieving GDPR compliance from day one

Get in touch

We look forward to hearing from you…

Building
a global
brand…