Log in to:

Category: UNPUBLISHED

This is given to a post, if it should not be displayed yet – IE for approval by a third party without a user

Digital ID card transforming IAM

For decades, the workplace ID card has served a singular purpose – proving who you are and granting you access to the spaces and systems you need. But with the evolution of Identity and Access Management (IAM), the humble ID card is undergoing a major transformation. From mobile wallet integrations to multi-functional credentials, today’s digital IDs are redefining how organisations secure, connect, and empower their people.

What are digital ID cards?

A digital ID card is an identity credential stored electronically—either in a secure physical medium with a chip or as a mobile credential in a smartphone wallet. Unlike traditional cards, digital IDs can be updated in real time, integrate with a broad range of enterprise systems, and be adapted for multiple uses beyond physical access. This flexibility makes them a core building block in modern IAM strategies.

Key features available today

Modern solutions, such as those offered by our partner ID Company, are no longer limited to printing a name and photo onto a piece of plastic. They are connected, dynamic tools that integrate seamlessly into an organisation’s IAM ecosystem. Automated synchronisation with HR databases or other systems, means that any change in a person’s role, department, or employment status is instantly reflected in their digital ID. Access rights can be managed hierarchically, allowing administrators to tailor permissions according to organisational structure. And with cloud-based printing, new cards can be issued on demand—whether the employee is in the main office, a branch location, or working remotely. Beyond simple access control, ID cards can now be linked to payment systems, membership schemes, and student services, demonstrating just how versatile the technology has become.

Global Trends – Digital wallets and mobile IDs

The move towards mobile IDs is gaining momentum worldwide. In Poland, the mObywatel app consolidates multiple official IDs—such as passports and driving licences—into a single secure platform on a smartphone. In Australia’s New South Wales, the “Digital Photo Card” adds biometric verification, enhancing both convenience and security. Across the Atlantic, the US Transportation Security Administration is piloting mobile driver’s licences stored in Apple and Google Wallets, allowing passengers to pass through selected airport checkpoints without showing a physical card. Meanwhile, Estonia’s e-ID remains the benchmark for national digital identity, enabling citizens to sign documents, access government services, and authenticate themselves online with the same credential. These examples show that digital IDs are not just theoretical concepts—they are operational, secure, and delivering tangible benefits across different contexts.

Benefits of embracing digital ID in IAM

The advantages of integrating digital IDs into IAM processes extend well beyond replacing a plastic card. Real-time identity management eliminates the lag between data changes and access updates, reducing the risk of security gaps. Security is enhanced through encryption, biometric authentication, and the ability to instantly revoke or modify credentials. From an operational standpoint, organisations benefit from lower administrative costs and the flexibility to integrate multiple services—such as building entry, printing, or canteen payments—into a single identity. Importantly, digital IDs also align with regulatory frameworks such as the EU’s eIDAS 2.0, helping organisations future-proof their identity management strategies while maintaining GDPR compliance.

Implementation, considerations and best practices

Adopting digital IDs requires thoughtful planning and a focus on user experience. Choose a solution with strong IAM integration, robust data synchronisation, and full GDPR compliance.

A critical but often underestimated element is the handling of employee portraits. Consistent, professional images reinforce brand identity across ID cards, mobile credentials, and internal systems. The Eikonice platform makes this completely hassle-free—automating the capture, approval, and distribution of portraits so they are always brand-compliant and instantly updated in all connected systems. Starting with a focused pilot, supported by clear communication and seamless onboarding, will make adoption faster and smoother.

The ID card is evolving into a secure, connected, and versatile identity tool. By integrating digital IDs into your IAM processes, you can increase security, improve efficiency, and offer a smoother, smarter experience for your people.
Ready to explore what digital ID could do for your organisation? Then contact Eikonice – to see how our automated portrait and identity workflows can support a seamless transition.

Press Release April 2024

4 års kamp med Skattestyrelsen er afsluttet for den danske virksomhed, Eikonice, der har vundet en betydningsfuld sag i Landsskatteretten vedrørende skattekreditordningen.

Virksomheden anmodede for skatteårene 2016-2018 om refusion af omkostninger efter skattekreditordningen som led i udvikling af et IT-system til billedbehandling baseret på AI. Efter modtagelse af ansøgningen for 2018 indledte Skattestyrelsen en undersøgelse af Eikonice og afviste anvendelse af ordningen for alle tre år; og Eikonice stod derfor for at betale alle udbetalte beløb tilbage med tillæg af renter.

Eikonice klagede over afgørelsen og efter et overordentligt komplekst og langstrakt forløb har Landsskatteretten nu – 4 år efter klagetidspunktet og 8 år efter det første relevante indkomstår – givet Eikonice fuldt medhold i sagen og derved tilsidesat Skattestyrelsens afgørelse.

Eikonices administrerende direktør og grundlægger, Jørgen Bødker, udtaler:

“Det handler om, at SKAT ønsker at etablere præcedens, men for os som start-up handler det om, at vi mister tid og fokus, hvilket er det mest dyrebare for iværksættere. I dag har vi vundet, og det er selvfølgelig en god følelse, men jeg kan ikke lade være med at tænke på, hvor meget længere vi kunne være nået, hvis vi havde brugt vores tid og penge på udvikling af Eikonice. Fakta er, at denne sag har forhindret os i at starte en scale-up proces og at SKAT har gjort det umuligt for os at udvikle vores markedspotentiale de sidste 4 år.”

En berygtet skattefælde

Skattekreditordningen blev indført med virkning fra 2012 med det formål at sikre danske virksomheders investering i forskning og udvikling for dermed øge den danske konkurrenceevne. Kreditten udbetales til underskudsgivende virksomheder og har derfor en væsentlig likviditetsmæssig betydning for start-ups og vækstvirksomheder.

Tusindvis af danske virksomheder har investeret i udvikling i forventning om udnyttelse af ordningen. Skattestyrelsen har imidlertid håndteret reglerne meget restriktivt, hvilket har givet anledning til omfattende kritik. Flere organisationer og rådgivere har anbefalet virksomhederne direkte at undlade at anvende skattekreditordningen på grund af den medfølgende usikkerhed og meget restriktive tolkning.

Netop de virksomheder, som har gjort brug af skattekreditordningen, er i en særligt udsat økonomisk fase, og bliver derfor ramt ekstra hårdt, når de flere år efter mødes med tilbagebetalingskrav fra Skattestyrelsen og mange virksomheder opfatter tilbagebetalingskravene som dybt urimelige.

Claus Pilgård, advokat hos Nielsen Nørager Advokatpartnerselskab, har bistået Eikonice klagesagen ved Landsskatteretten. Om udfordringerne for de enkelte virksomheder fortæller han:

”Det er tilnærmelsesvist umuligt for softwareudviklerne at dokumentere, at udviklingen kan karakteriseres som ’forsøg- og forskning’. Og det blev kun sværere efter at Østre Landsret i september sidste år tilsidesatte en tidligere lempelig fortolkning, som Landsskatteretten i enkelte tilfælde havde anlagt i relation til softwareudvikling. Det var derfor med stor glæde, vi fik nyheden om, at Landsskatteretten gav Eikonice fuldt medhold, særligt fordi Landsskatteretten er enige med os i, at det ikke bare er Eikonices teknologiudvikling – men også Eikonines videreudvikling af en standard webshop – som kan være omfattet af ordningen.”

Yderligere uddybning eller kommentarer

For yderligere kommentarer kontakt venligst:

Jørgen Bødker, CEO / +45 21 74 03 05  jorgen.bodker@eikonice.com

ProMark – case

For ProMark, a Danish software company, the transition from product sales to cloud-based solutions required a fresh approach to branding.
In an era dominated by social media and online interactions, establishing trust and forging connections have become crucial for businesses. Negative reviews and feedback can significantly impact a company’s reputation, making it essential to showcase professionalism and reliability. Employee portraits provide a unique opportunity to humanise a brand and create a sense of authenticity. While traditional branding methods often revolve around products, ProMark understood that their new brand could serve as a powerful tool to involve all stakeholders.

An overlooked opportunity

While product-based companies have a tangible object to serve as a branding focal point, software companies face unique challenges. As software sales shifted from physical boxes to downloads and cloud-based solutions, a new approach to creating a cohesive brand identity became necessary.

One often overlooked opportunity for branding lies in the portrayal of employees. Employee portraits offer a chance to showcase a company’s culture, values, and professionalism to customers, partners, and remote colleagues. Through standardised photography techniques, effective communication, and respect for privacy, ProMark recognised the potential of employee portraits in strengthening their identity and brand.

“Getting streamlined, professional and uniform corporate portraits required an equally professional approach. Eikonice provided that – and saved time and resources in the process.”

Torkel Olrik,
CEO ProMark

Key takeaways from ProMark

Successfully building and implementing a portrait guide as part of the rebranding tought a few valuable lessons
Involve a professional photographer from the get go
Bold and strong? Calm and soothing? Corporate or wild? The valuable sparing and insights from a professional photographer, will form the important basis for the style and design choices that will eventually shape the portrait guide.

The guide starts before the first portrait is taken

To ensure uniformity, the guide should not only describe the final result, but also the way to achieve it. Distances, positions of lights and information about lenses, such as aperture and focal length, are all part of building a setup that can be replicated again and again, as new people join the organisation.

Automation and process is key

After the portrait is taken and approved by the person, a number of different images has to be created to meet the different needs of the organisation. This means different adjustments, crops, colour looks, backgrounds and much more depending on the usecase. Without proper automation, this can be a daunting task. A tool handling and automating the process, such as eikonice, is an absolute necessity.

“The Eikonice platform has given us a much faster, smoother and uniform handling of employee portraits — and greater employee satisfaction in the process”

Kirsten Malmborg Rønne,
Marketing Coordinator

Organisational commitment is a must

To achieve success, the decision to implement a portrait guide as part of the brand, must be rooted in top level management. It is a strategic decision and should be an integral part of the whole branding process. After all, why not include the organisation’s most important assets in the brand?

The people are the brand

As ProMark expanded its operations globally, corporate portraits played an important role in fostering a sense of unity among employees. By treating all employees equally and including them in the process, ProMark build a brand which included a shared identity, thus transcending geographical boundaries. Through standardised photography techniques, effective communication, and respect for privacy, ProMark ensured that every employee portrait reflected the company’s values and message.

Long-term benefits

ProMark successfully integrated employee photography into their onboarding process. By capturing professional portraits of all new hires from day one, ProMark emphasised their commitment to building a strong corporate identity and made employees feel valued as active team members. This strategic approach not only fostered a sense of belonging but also set the tone for a consistent and compelling representation of the team in the future. As ProMark embarked on its journey to become an international player, corporate portraits were an element in their success.

From local to global

Through consistent imagery, efficient processes, and a focus on their values, ProMark showcased their professionalism, reliability, and commitment to excellence. As a result, ProMark’s transition from a local Danish software company to a global workforce management leader was bolstered by including corporate portraits in their rebranding.

Case: ProMark

Building
a global
brand…

…ProMark focuses on their people on the journey from local to global

By fostering a positive company culture, attracting top talent, and empowering employees as brand ambassadors, we unlock a multitude of benefits. Simultaneously, our employees stand to gain from the advantages offered by a well-defined employee brand. From personal growth and development to a sense of belonging and pride. Our new employee portraits are the face of the new and stronger ProMark.
Torkel Olrik
CEO

In the rapidly evolving digital landscape, businesses face new challenges in establishing their brand identity and creating a cohesive visual representation.

For ProMark, a Danish software company, the transition from product sales to cloud-based solutions required a fresh approach to branding. 

In an era dominated by social media and online interactions, establishing trust and forging connections have become crucial for businesses. Negative reviews and feedback can significantly impact a company’s reputation, making it essential to showcase professionalism and reliability. Employee portraits provide a unique opportunity to humanise a brand and create a sense of authenticity. While traditional branding methods often revolve around products, ProMark understood that employee branding could serve as a powerful tool to connect with all stakeholders.

An overlooked opportunity

While product-based companies have a tangible object to serve as a branding focal point, software companies face unique challenges. As software sales shifted from physical boxes to downloads and cloud-based solutions, a new approach to creating a cohesive brand identity became necessary.

One often overlooked opportunity for branding lies in the portrayal of employees. Employee portraits offer a chance to showcase a company’s culture, values, and professionalism to customers, partners, and remote colleagues. Through standardised photography techniques, effective communication, and respect for privacy, ProMark recognised the potential of employee portraits in strengthening their identity and brand.

Unlocking the power of employee branding in an international landscape

The argumhas been two dimensional for ProMark due to the fact that employee branding offers benefits to tents for employee branding, he company and its employees, both underscoring the mutual advantages and positive outcomes for all stakeholders involved.

Company benefits

Talent acquisition

Employee branding attracts top talent from around the world, making the company a magnet for highly skilled individuals seeking reputable and desirable organisations.

Competitive differentiator

A well-established employee brand gives the international company a competitive advantage by enhancing its reputation and distinguishing it from industry rivals.

Increased engagement

Employee branding fosters a sense of belonging and pride, leading to higher levels of employee engagement and motivation, ultimately driving increased productivity and performance.

Diversity

Building a positive company culture through employee branding creates a cohesive and inclusive environment that unites employees from diverse backgrounds, fostering resilience and adaptability during challenging times.

Employee benefits

Employer branding

A strong employee brand positions the international company as an employer of choice, offering growth opportunities, a supportive work environment, and a positive company culture.

Advocacy

Employees become brand ambassadors, representing the organisation both internally and externally. This provides them with a sense of pride and ownership, and the opportunity to share positive experiences, impacting the company’s reputation.

Get recognised

Engaged employees aligned with the company’s brand values experience a greater sense of purpose and fulfilment in their work, leading to higher job satisfaction and a more meaningful work experience.

Talent growth

Employee branding encourage collaboration, knowledge sharing, and a shared sense of purpose. This creates opportunities for personal growth, learning, and professional development, contributing to employees’ long-term career success.

Utilise employee portraits in building trust and connection

As ProMark expanded its operations globally, employee branding played a vital role in fostering a sense of unity among employees. By treating all employees equally and including them in the process, ProMark created a shared identity that transcended geographical boundaries. Through standardised photography techniques, effective communication, and respect for privacy, ProMark ensured that every employee portrait reflected the company’s values and message.

Long-term benefits

Recognising the long-term benefits of employee branding, ProMark integrated employee photography into their onboarding process. By capturing professional portraits of all new hires from day one, ProMark emphasised their commitment to building a strong corporate identity and made employees feel valued as active team members. This strategic approach not only fostered a sense of belonging but also set the tone for a consistent and compelling representation of the team in the future. As ProMark embarked on its journey to become an international market player, employee branding played a crucial role in their success.

By leveraging employee portraits and the innovative capabilities of Eikonice, ProMark established a strong corporate identity that resonated with their global audience.

  • Ensuring consistency: Uniform photography, setups, and backgrounds
  • Efficient processes: Streamlined communication and design guidelines
  • Showcasing values: Strengthening visual messages and employee involvement
From local to global

Through consistent imagery, efficient processes, and a focus on their values, ProMark showcased their professionalism, reliability, and commitment to excellence. As a result, ProMark’s transition from a local Danish software company to a global workforce management leader was bolstered by their strategic investment in employee branding.

The Eikonice platform has given us a much faster, smoother and uniform handling of employee portraits — and greater employee satisfaction in the process
Kirsten Malmborg Rønne
Marketing Coordinator
Learn more about Eikonice

An often overlooked branding opportunity lies in showcasing employees

Previously, ProMark would engage a local photographer every other year to capture professional images of the management and sales teams. These photos were used in presentations and on their website. However, in 2019, ProMark started collaborating with Eikonice to process employee portraits for internal newsletters. In 2022, they organised a company-wide photo event during a major meeting, where all employees were professionally photographed.

A new visual language

As part of their rebranding efforts in 2022, including a new website and updated visual language, ProMark entrusted Eikonice to handle their new design guidelines for employee portraits. Going forward, employee photography became an integral part of ProMark’s onboarding process, ensuring a consistent and compelling representation of their team. By providing a platform that enabled uniformity in photography, setups, and backgrounds, Eikonice facilitated a cohesive visual identity across the company. Efficient communication and the implementation of design guidelines ensured that every employee portrait aligned with ProMark’s values and brand message.

About ProMark and the journey behind

ProMark was founded in 1981 when 3 engineers built the first data collection box.

Today, ProMark is one of the most innovative vendors of Workforce Management software – built on decades of experiences within the world’s most complex labour market rules. ProMark help some of the largest and most well-known brands in the world and more then 300,000 employees use their solution daily.

A commitment to professionalism

Through employee portraits, ProMark achieved several key objectives. Firstly, they strengthened their visual messages by treating all employees equally, from top management to entry-level staff. Secondly, by offering structure and functioning processes, ProMark showcased their commitment to professionalism and created a sense of unity among employees. Finally, by respecting employees’ privacy and involving them in the process, ProMark fostered a culture of respect and empowerment.

From local to global

In conclusion, ProMark’s journey from a local software company to a global market player was supported by leveraging Eikonice and its innovative platform. ProMark transformed their employee portraits into a powerful branding tool. With consistent imagery, efficient processes, and a focus on their values, ProMark succeeded in establishing a strong corporate identity that resonated with their customers, partners, and employees alike.

Contact us

Eikonice.com
Rabalderstræde 7
4000 Roskilde
Denmark

CVR: 36082909

Mail: info@eikonice.com

Visit us on social media
Facebook Instagram Linkedin

Privacy, data ownership and achieving GDPR compliance from day one

eikonice ensures that you always protect your employees’ privacy and provide full autonomy of their own data adhering to GDPR. 

Portraits are considered personal data, and with the easy tagging and filing system you can easily delete any portrait upon request. You can even have the portrait be deleted automatically when the employee no longer works at your company. 

Get in touch

We look forward to hearing from you…

Please feel free to contact us should you have any questions or inquiries.


Free e-book

Learn how to take great corporate portraits

We have gathered the most important tips and tricks in an easy-to-follow guide – dedicated to helping people who need to take great pictures of their co-workers or employees for ID-cards, newsletters or SoMe-purposes. Absolutely free.

Yes!

I’d like to get the free e-book “How to shoot a portrait like a pro”

Yes!

I’d like to know more…

Please provide your contact information and we will get back to you regarding a free webinar with a demonstration of the most efficient way to handle corporate portraits.